I have always loved the saying: "YOU are the only Bible most people read." Most people don't accept or reject Christianity due to what they've read--they accept or reject Christianity based on the day-to-day behavior of people who openly profess to be Christians. The apostle Paul repeatedly exhorted the Christians of his day to distinguish themselves from their non-Christian neighbors by their actions, not just their words.Pastor Steven Furtick puts a modern spin on the concept by asking Christians to think of themselves as a brand:
When people think of you, a certain image or connotation comes to mind.I've always been puzzled by people who look to spread their Christian faith by word rather than deed. They seek to justify how they can continue to engage in gossip, jealousy, and sometimes, downright hatefulness. If the behavior matches up with the rest of the world is doing, non-Christians think: what's the point?
That’s your brand.
And whether you accept it or reject it, you are building your brand every day…
with every encounter, every decision, every contribution.
Compassionate is brand. Generous is a brand. So is unreliable. So is sloppy.
If you want to define your brand, start with this exercise:
List 10 or 20 of the adjectives that you hope people identify with your life/ministry.
Then (without showing them your list) ask some of the people closest to you to what words or phrases they most closely associate with their interaction with you. (They won’t be completely honest, but you’ll get some good ideas.)
After you’ve compared the two lists, you’ll notice the disparity between what you want to be known for and what you’re actually known for.
This is called a brand violation, and it must be corrected.
My greatest challenge is when I am being treated with hatefulness or disrespect by other people. My greatest failing is when I "violate my brand" and don't respond in the peaceful, loving way for which I hope I am known. Remember: the most radical thing that Jesus said wasn't "love your friends." It was "love your enemies."


















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